{"id":53,"date":"2020-11-26T10:28:00","date_gmt":"2020-11-26T10:28:00","guid":{"rendered":"https:\/\/no-more.co.uk\/?p=53"},"modified":"2021-01-15T09:04:41","modified_gmt":"2021-01-15T09:04:41","slug":"article-title-1","status":"publish","type":"post","link":"https:\/\/no-more.co.uk\/article-title-1\/","title":{"rendered":"Cheshire & Merseyside Stay Alive app campaign successfully increases number of app users"},"content":{"rendered":"\n
A campaign to encourage people to download the ‘Stay Alive’ suicide prevention app in Cheshire & Merseyside has proven to be successful in its endeavours to date. Figures to date show that there were 1957 new users of the app in Cheshire & Merseyside in the first 3 weeks of the campaign (October 26th – November 13th) compared to 107 new users in the 3 weeks prior.<\/p>\n\n\n\n
The campaign which has used video and images of two case studies who have suffered with suicidal thoughts in the past – one from Cheshire and one from Merseyside, has been promoted through a paid for social media campaign using facebook, twitter and google ads as well as PR and partner organisation promotion. <\/p>\n\n\n\n
Figures showing impressions, link clicks and click through rate for the social media campaign can be seen below:<\/p>\n\n\n\n